From stock prices to personal fitness goals, benchmarks are an essential tool to help us understand how well we are performing. The greater the intelligence of the benchmark, the more we tend to rely on it. For example, a running app that provides goals tailored to our age and physique is likely to be a more relatable and therefore compelling motivator.
Læs historienYou’ll be hard pressed these days to find a business that doesn’t profess to be “employee first”. What you will find – however – are plenty of businesses that have an “employee last” approach to engagement; i.e. the employees are the last people to see the results of their own engagement data.
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